Datacolor taken DATA homonym, meaning the era of big data, and extract the essence from the innovation. LOGO ideas from the "Virtuous, trickle." Arrow up, are like spire, with a strong sense of space, the interpretation of uplifting energy, and improve the development of symbolic solidarity marries and cohesion. Orange hue gives a warm and caring, to convey the Deta - fashion culture, staff - the passion of innovation, brand - the core of the competition, meaning the "marketing all the time," the service concept, reflects the Datacolor based on the well-known brand planning appeal of the industry.